PRE-PRODUCTION: Pre-Production is where the plan is formed. From concepts, scriptwriting, and location scouting to schedules, artwork, and messaging. This is where your video project takes shape. At Snowy Peak, this is the most important phase of any project – to ensure everything we do after is on schedule, within budget, and delivered as promised to our clients.
PRODUCTION: Lights, Camera, Action! This is where the fun begins. Snowy Peak has decades of experience creating award-winning video with a network of the best “behind the camera” talent in Colorado. Directors, DPs, Audio Technicians, Lighting, Field Producers – all there to make your visual ideas come to life. At Snowy Peak, we utilize the latest digital cinema cameras, lighting and sound equipment to capture your video in cinematic HD and 4K resolutions.
POST-PRODUCTION: Editing is where your story comes to life. Our editors, with years of experience cutting everything from long-form half-hour television shows to commercials to ten-second social media ads, have perfected the art of crafting a story. Fine-tuning the pace and flow of the video edits, sweetening the sound, and color grading the imagery to set the emotional tone is the final icing on the cake for your video.
DIRECTING: On a production set, our Director has full responsibility for the overall look, composition, lighting, and production of filming. He/she has control over the setup of shots and oversees the video in scope and creative direction. He/she works directly with camera operators on position and angle of shots and also works with both the client and the writers to ensure the script fulfills the project's mission. Our director also helps cast roles for talent and directs them on set.
EDITING: A well-made video tells a story effortlessly and is where the story comes to life. Our video editors have superior creative skills telling stories visually by enhancing the creative vision contained within the script. We work with designers and sound engineers, incorporating elements into the final video to elevate our client's vision.
2D ANIMATION: Snowy Peak creates 2D animated videos in a variety of styles. We run the gamut from Kinetic text videos all the way to high-end, character-based animations to help everyone from startup businesses to Fortune 500 companies explain in customer-friendly ways their different service offerings.
3D ANIMATION: Snowy Peak creates hyper-realistic 3D animated videos with an emphasis on industrial 3D. This includes medical device animation, animation in the oil and gas industry, high-end appliances, and even Information Technology devices. We are a group of talented 3D artists with a background in industrial design, 3D character animation and rigging, and motion graphic animation.
ADVERTISING AND COMMUNICATION: Snowy Peak offers a full suite of advertising and communications services, from Brand Discovery and messaging to implementation and execution of marketing strategy.
PRODUCT AND PACKAGING DESIGN: An essential piece of any products success in the market, our full-service team are experts at creating a first-class experience for the consumer by distilling the brand promise into package design.
VISUAL IDENTITY OF THE BRAND: The visual aspect of your brand created to evoke certain feelings, engagements, or experiences through a logo, color palette and imagery. We work with your team to create the visual identity and brand message used to drive all marketing materials.
BRAND MESSAGING: We work with your internal team to create your brand message. This is the essence of who you are and what you stand for. Once we know the brand message, we use it as the base to keep all marketing and advertising campaigns on brand.
MARKET RESEARCH: With a focus on brand, demographics, competitors, trends, and marketing tactics, market research is the backbone of a marketing plan.
ANALYSIS: We run a full analysis of your brand making sure it resonates with your target market.
COLLATERAL AUDIT: We run an audit of all existing marketing materials for consistency and cohesiveness across your brand. We use this audit to create a cohesive and comprehensive campaign strategy.
CAMPAIGN STRATEGY: We build in-depth strategies across multiple mediums (video, print, radio, social) to ensure that your project goals are met.