With corporate video production constantly evolving over the past decade, Snowy Peak has continued to evolve with technology, corporate landscapes, and new trends. We are constantly improving our workflow and using the latest technology available to enhance our storytelling process. Utilizing high-end 4K cinematic cameras, aerial videography, image-stabilizing gimbals, ultra-bright LED lighting, and advanced storytelling techniques, we deliver a beautiful, informative, dynamic, authentic, and entertaining corporate video.

As a corporation, you may question how effective videos are when it comes to your company’s success. There can be confusion when it comes to what constitutes a corporate video and how it improves the growth and success of your company. We want to help you understand corporate videos and the various ways they help your business to thrive when done right.

What is a Corporate Video?

A corporate video can be categorized as any video for your corporation that has either internal or external use for company messaging. This is different from video advertising because it is typically not used for direct marketing purposes. Another difference is the audience you’re targeting. With a corporate video, the audience can be either internal employees or viewers outside the company looking for more information such as vendors, suppliers, and partners.

What Are Some Types of Promotional Videos?

How Can Corporate Video Help Your Company Grow?

Each type of corporate video will help your company to grow in different aspects.

Laptop mock up

Training Videos:

 A training video increases your employees’ productivity and will better equip them for the work that they need to perform. Additionally, it can save money by not repeatedly paying for in-person training.

Promotional Videos: 

These videos highlight a specific corporate product or service and can boost sales because it energizes your target audience and builds excitement for the release of the product or service. The hype can make all the difference when it comes to the release of your new product or service.

Internal Communication Videos: 

Communicating internally with a video reduces confusion which in turn can reduce costs. Internal Communication videos save money over the long-term by reducing costs of in-person training.

Corporate Event Videos:

Companies have big events and often go to conferences. Playing a video that delivers information to those attending the event can certainly increase revenue. It is also a great idea to capture footage of the event to create recap videos for social media and to produce interview/testimonial videos.

Corporate Social Responsibility Videos:

 It is becoming more and more popular for companies to take a social initiative and have a positive impact on society. These videos can be used for both internal and external audiences, aiding in promoting brand awareness for your company.

Corporate Video Examples

WFCF Case American Airlines
WFCF Case American Airlines
Play Now
Ride Spot Animation

Ride Spot Animation

Play Now
Newfield Tap

Newfield Tap

Play Now


Elevating Brands Through Creative Collaboration.

Our attitude is Creative Collaboration, and we’re always looking for brands with which we share a common thread- an understanding, connection or objective. Let’s start a discussion—and celebrate your success—together as a team!

Are You the Creative Type?

For General Inquiries:


Your information is safe with us. Read our PRIVACY POLICY.