With corporate video production constantly evolving over the past decade, Snowy Peak has continued to evolve with technology, corporate landscapes and new trends. We are constantly improving our workflow and using the latest technology available to enhance our storytelling process. Utilizing high-end 4K cinematic cameras, aerial videography, image-stabilizing gimbals, ultra-bright LED lighting, and advanced storytelling techniques, we deliver a beautiful, informative, dynamic, authentic and entertaining corporate video.
As a corporation, you may question how effective videos are when it comes to your company’s success. There can be confusion when it comes to what constitutes a corporate video and how it improves the growth and success of your company. We want to help you understand corporate videos and the various ways they help your business to thrive when done right.
A corporate video can be categorized as any video for your corporation that has either internal or external use for company messaging. This is different from video advertising because it is typically not used for direct marketing purposes. Another difference is the audience you’re targeting. With a corporate video, the audience can be either internal employees or viewers outside the company looking for more information such as vendors, suppliers and partners.
Each type of corporate video will help your company to grow in different aspects.
Training Videos: A training video increases your employees’ productivity and will better equip them for the work that they need to perform. Additionally, it can save money by not repeatedly paying for in-person training.
Promotional Videos: These videos highlight a specific corporate product or service and can boost sales because it energizes your target audience and builds excitement for the release of the product or service. The hype can make all the difference when it comes to the release of your new product or service.
Internal Communication Videos: Communicating internally with a video reduces confusion which in turn can reduce costs. Internal Communication videos save money over the long-term by reducing costs of in-person training.
Corporate Event Videos: Companies have big events and often go to conferences. Playing a video that delivers information to those attending the event can certainly increase revenue. It is also a great idea to capture footage of the event to create recap videos for social media and to produce interview/testimonial videos.
Corporate Social Responsibility Videos: It is becoming more and more popular for companies to take a social initiative and have a positive impact on society. These videos can be used for both internal and external audiences, aiding in promoting brand awareness for your company.
We treat our clients like they are our only customer! This means your project receives our undivided attention. We are small by design and believe a personal touch is paramount to developing long-standing relationships and delivering top-quality videos. We take the time to get to know your business. We meet with your team and become immersed in your brand. And we work to maximize your allocated budget. We have been successfully doing this since 2009.
We are professional. We take our job… and your project… seriously.
We are relaxed and easy to work with… and like to have fun.
We are a team of talented individuals, focused on listening to your needs and delivering creative ideas to communicate your message.
WFCF Case American Airlines Video
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