Social Media is changing the way the world communicates and it’s rapidly becoming the easiest and most economical way to reach a specific customer base. The data collected by social media sites is perhaps the most valuable resource available to small businesses… AND it’s free! So how can your business use this treasure trove of information? Snowy Peak Entertainment can help get your brand’s message in front of your specific audience. Here are 3 huge benefits to using social media marketing.
Emily Copp wrote in a hootsuite article:
Social media generates a huge amount of data about your customers in real time. Every day there are over 500 million Tweets, 4.5 billion Likes on Facebook, and 95 million photos and videos uploaded to Instagram. Behind these staggering numbers is a wealth of information about your customers—who they are, what they like, and how they feel about your brand.
Through daily active engagement and social listening, you can gather relevant customer data and use that information to make smarter business decisions. With Hootsuite Insights, for example, you can gather information across all your social networks in real time—allowing you to gauge customer sentiment, find the conversations happening around your brand, and run real-time reports.
When you have a presence on social media, you make it easier for your customers to find and connect with you. And by connecting with your customers on social, you’re more likely to increase customer retention and brand loyalty. A study by The Social Habit shows that 53 percent of Americans who follow brands on social are more loyal to those brands.
Social ads are an inexpensive way to promote your business and distribute content. They also offer powerful targeting options so that you can reach the right audience. For example, if you run an ad campaign on LinkedIn, you can segment by things like location, company, job title, gender, and age—the list goes on. If you’re running a Facebook ad, you can target based on location, demographics, interests, behaviors, and connections. You can track and measure the performance of your social ads in real time.
Here’s a sample of what Snowy Peak produced and implemented for one of our clients, Declaration Brewing, to inform their audience on just how easy it is to get to their taproom by lightrail.
Through social, you can immediately build a loyal brand audience. Replying to comments and answering questions directly is a level of interaction that before could only be achieved if customers called or came in. Now you can create a word-of-mouth sales team simply by interacting with a few customers.
Contact Snowy Peak to talk about how we can help you through the world of video and social media.